GE launched an intersting campaign site recently on "creative innovation" with short videos including an intervuew with Edward de Bono who talks innovation; namely:
- about simplification being a skill
- about the need to make someone responsible for simplicity
- about someone needing to be responsible for innovation - and their remit being to connect those with ideas to those who will receive and action those ideas.
Its a short video, so spare 2 minutes to check it out.