Gienda Kwek of smh.com.au reports that workplace loyalty is diminishing due to less commitment on the part of employers to their employees with increased use of contractors and casuals. Dr Rafferty of the University of Sydney's Workplace Research Centre notes that the risk of employment security once shared between workers and employers is now being shifted onto employees. Job security is now a top concern of employees and HR departments are responding in turn to keep talent.
"We have noticed that the retention of good people is such a critical HR focus at the moment. I see a little bit of focus of energy and investment by employers of all industries ... and by doing that, they are offering a very wide variety of job benefits, from the traditional gym memberships and days off for charity work."