"When you start developing a product or a company you never know if it’s going to work or what’s going to work. But you do know what you want to do and how you want to do it. So do that. And when (not if) that doesn’t work, do something different and try again. Repeat until something good happens. Then, and only then, should you look back and consider what you did that worked and find ways to reinforce that behavior."
Read on over at Inc for the full opinion piece: http://www.inc.com/steve-tobak/why-perks-arent-company-culture.html or go to TechCrunch for the article that inspired it: http://techcrunch.com/2012/12/17/programming-your-culture/